Vision for promoting ornamental fish trade in A.P. State

Though, AP State is endowed with very potential and diversified resources for expanding ornamental fish trade, the sector is still depending on wild catch of indigenous ornamental species and its share is negligible in the country. There is a significant trade gap between the country and state. Hence, it is a need of hour to improve the share of the trade in the state by adopting strategic plans for mass scale of ornamental fish culture and better marketing linkages in the interest of large scale of rural folk and unemployed youth for their employment opportunities. To achieve this goal, a thorough analysis of macro and micro level on resources available, environmental and marketing issues has to be done to build up a plan on past experience and present trends to implement at gross root level for encouraging eco-friendly and sustainable ornamental fish trade in the state.

The major challenges, which are the potential constrains to expand the ornamental fish trade both in terms of quantity and value, mainly includes: problems in supply chain, traceability, sustainable management & transport practices, disease surveillance & monitoring, destructive fishing methods and introduction of exotic species. These issues needs to be addressed with proper regulatory frame work and Green Certification to promote the sector in an organised manner to sustain in long run.

Supply chain mainly associated with erratic climatic conditions and seasonal weather patterns result in some species not being available during certain periods of the year and over-exploitation of certain species or a particular population of a species, destructive fishing methods, mortality caused by poor handling and quarantine procedures and other manmade factors. These factors have great impact on the trade practices, the economic interests of the business sector and the future of the species. The ill managed fish breeding practices will lead to some serious problems such as susceptibility to disease, antibiotic resistance and poor brood-stock quality. By considering all these factors and to sustain the ornamental fish trade in State, the following issues have been identified to give more thrust with the coordination of organisations involved such as MPEDA, CIFA, CIFRI, NFDB, NBFGR, CMFRI, NABARD and other NGOs.

  • Creating wide awareness among all the stake holders through trainings, workshops and exhibitions on SOPs and sustainable practices through Government agencies and NGOs
  • Conservation of natural resources by shifting the focus from capture based to culture based trade with responsible practices
  • Encouraging code of conduct in supply chain under appropriate regulatory frame work
  • Promotion of Community Based Organization in the areas of captive breeding for endangered indigenous fishes and sustainable collection for other indigenous fishes with Green Certification.
  • Encourage advance technologies under private sector by providing incentives through State Government and GOI institutions viz., NFDB, MPEDA, CSS- Blue Revolution etc.,
  • Identification of indigenous aquatic plants and encourage to cultivate in a large scale through standardized technologies for its propagation in sterile production conditions.
  • More focus on the aquarium fish species which were natives of AP State and are now bred and marketed mainly in other countries.
  • Strict compliance to bio-security aspects consistently throughout the supply chain
  • Encourage Joint collaborations,, green marketing and tools to promote sustainable ornamental fisheries
  • Marketing tie-up for both domestic and International market
  • Promote Green Certification for sustainable market and to enhance brand image to have better access to National and International market.

To address the above issues very judiciously, the Department of Fisheries has prepared road map for promoting the sector in next five years and some of the highlights of the action plan is as follows:

  • State Institute of Fisheries Technology (SIFT), Kakinada as Nodal agency in the State will organize capacity building programmes among the SHGs, fisherwomen cooperative societies, un employed youth, entrepreneurs, academicians and other stake holders with proper training modules
  • For technical collaboration, the Department seek assistance from GOI institutions like MPEDA, NFDB, CMFRI, CIFA, CIFE, NBFGR, CIFRI etc.,
  • Institutional finance through banks with the support of NABARD on annual basis with fixed credit flow
  • To promote better marketing linkages, the department has identified 5 clusters such as Srikakulam, Vizag and East Godavari cluster with Vizag as local market, West Godavari, Krishna and Guntur cluster with Vijayawada as local market, Nellore, Kadapa, Chittor cluster with Chennai as local market, Kurnool cluster with Hvderabad as local market and Ananthapur cluster with Bangalore as local market.
  • To extend financial support under promotional schemes, budget provision was made under AP Fisheries Policy 2015-20 besides tie-up under CSS- Blue Revolution, MPEDA, NFDB, NABARD schemes etc.
  • Aquatic Multi Species Quarantine Facility Centre has already been proposed at Visakhapatnam for promoting healthy ornamental fish trade and diversification in aquaculture for both indigenous and exotic species with the technical support of MPEDA- RGCA.
  • The action plan prepared to promote the sector for next five years in the State is as follow

Year

SHGs (No.)

Fisherwomen Coop. Societies (No.)

Un employed youth

Entrepreneurs

Bank Finance (Rs. In lakhs)

Govt.
Incentives
(Rs. In lakhs)

Expected earnings
(Rs. In lakhs)

1st  year

20

10

50

20

500

500

5000

2nd Year

30

15

100

30

1000

1000

10000

3rd Year

40

20

150

40

2000

2000

20000

4th Year

50

25

200

50

3000

3000

30000

5th Year

60

30

250

60

4000

4000

40000

  • For marketing support, the Department of Fisheries has made budget provision to extend financial support for establishment of market outlets and other accessory products of ornamental fish trade.

Finally, the Department of Fisheries under the dynamic and visionary leadership of Shri N. Chandrababu Naidu, Hon'ble Chief Minister, Government of Andhra Pradesh, is very confident of reaching a leading position in the country in ornamental fish trade with major share in the similar line of aquaculture revolution achieved in the State.